There's lots of goings on at Alabama A&M University. Our previous commercials for them (which you can revisit here) mostly focused on athletics, but this time the school wanted to highlight some of their other programs where amazing things are happening.
After the first campaign aired the school's enrollment skyrocketed by 1200 students — the biggest increase ever in A&M's history. so, the pressure was on to create something new that matched that excitement.
Phil Schmidt wrote and produced the campaign, with Todd Terry directing all of the spots, and Joey Skelton editing. Colby Knight piloted for the aerial footage, with Janette Smith and Octavius Davis performing the narration.
These commercials were created for the university's agency, The Driscoll Group.