Huntsville Hospital spots are market's first to air in HD At Fantastic Plastic, we've been working in High Definition for several years now, mostly for things like trade-show presentations and corporate films. But we have just created this area's very first commercials that were both produced and are airing in HD. Even though they broadcast programming in HD, most television stations have been unable to include local commercials in high-definition formats. So, all of our hi-def commercials had to be "downconverted" to the standard television format for our local TV stations to use.   Until now. The multi-spot campaign, "Experience," was created for Huntsville Hospital. Since our concept for the spots included a number of very pretty images, we wanted to make full use of the very cinematic HD format, which has five times the resolution of standard-definition. Fantastic Plastic worked closely with the management and engineers at WHNT 19 to ensure that everything went smoothly. Viewers of other stations and cable systems see the standard-definition versions, but HD viewers of Channel 19 see the full high-definition commercials. You can watch the three-spot campaign, "Experience," here... Fantastic Plastic's Phil Schmidt served as producer on this campaign, which was written and directed by creative director Todd Terry, with art direction by Kim Brown. Senior editor Joey Skelton completed the commercials in our newest high-definition suite. The productions were photographed with our e35mm camera system, and edited in uncompressed 1080p 24fps high definition. Legendary voice-over artist Peter Thomas provided the narration. It was great to work with Huntsville Hospital's marketing team of Sue Esslinger, Burr Ingram, and Pam Sparks... who are always a pleasure.